The value of demographic information

Demographic information is now widely used by many organisations to improve business decisions.
Commercial companies need demographic information to analyse customers, identify markets and avoid risks. Public services need to target their resources to achieve maximum effect.

Good decisions need information to answer such questions as:

  • Which customers are most profitable?
  • Where shall we open new stores?
  • Which branches shall we close?
  • How will society and markets change in the next 15 years